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Marketing JobNow/VetNow – California Program

Welcome to our marketing resources for the California JobNow/VetNow program, designed with libraries in mind. Here you will find various items to help your program succeed.

Below you will find several JobNow/VetNow promotional images and files that you can directly download from this page. If you would like our graphic design team to create a customized image for you, or for any other special request, please contact us at [email protected].

To quickly find the content you need, use the links below to jump to each section.

Helpful Guides

Link Placement Guide PDF
User Guide PDF
Press release template doc

Print Collateral

For easy access, all of the print collateral is in PDF format. Simply download any items you would like to print. For your convenience, each file contains a text field if you would like to customize the directions for your patrons.

Bookmarks
English bookmark
English JobNow/VetNow bookmark
Flyers
California Flyer v1
English JobNow/VetNow Flyer
California flyer 2
English JobNow/VetNow Flyer v2
Spanish JobNow/VetNow flyer
Posters
English JobNow/VetNow poster
Spanish JobNow/VetNow poster
Half-sheets
English JobNow/VetNow half sheet
English job seeker focused half-sheet
Veteran focused half sheet
Focused minis (4 per page)

Website Promos

Click on the web promo you would like to use. Then save the image to download the full-size. Banners are in various sizes to accommodate different website layouts.

WebBanner300x300
WebBanner300x600
WebBanner970x250
SpanishWebBanner300x250
SpanishWebBanner728x310
SpanishWebBanner300x600
WebBanner300x250
WebBanner728x90
WebBanner160x600
SpanishWebBanner160x600
SpanishWebBanner728x90
WebBanner336x280
WebBanner728x310
SpanishWebBanner300x300
SpanishWebBanner970x250
SpanishWebBanner336x280
Social Media Posts for Job Seekers

If you are currently unemployed, you may be eligible for unemployment benefits. To receive unemployment insurance benefits, you need to file a claim with the unemployment insurance program in the state where you worked. This can be confusing; don’t worry! The Brainfuse Unemployment Benefits Navigators are here to help. #Unemployed #UnemploymentBenefits #Jobs #LookingForaJob #WhatLibrariesDo #BrainfuseCommunity

Do you need to write or update your resume for a civilian career and are not sure how to start? Visit VetNow and use the resume builder to access over 500 sample templates to help you get started. #Veterans #BrainfuseCommunity #CivilianCareer #ResumeTemplates #LibrariesTransform #WhatLibrariesdo #MilitaryToCivilian

Make your job hunting a little less stressful. Visit your library’s website and go to JobNow for templates and resume building. Then get expert feedback from a resume coach. #jobhunting #resumetemplate #writearesume #freeresumereview #whatlibrariesdo #BrainfuseCommunity

Brainfuse job coaches can help you with your resume AND help you prep for that all-important job interview. Get that job you’ve been wanting! #jobcoaching #jobinterviewprep #findajob #employment #whatlibrariesdo #BrainfuseCommunity

Did you know that with your library card you can get FREE job coaching? Visit your library’s website to find Brainfuse for professional assistance with all stages of job hunting including online applications, resumes, interviews, and more!  #jobcoaching #jobinterviewprep #findajob #employment #whatlibrariesdo #BrainfuseCommunity

Looking to turn over a new leaf this fall? Visit your library’s website to find Brainfuse JobNow, where you can create a resume to be the pick of the patch or practice interviewing to squash your nerves. #jobcoaching #jobinterviewprep #findajob #employment #whatlibrariesdo #BrainfuseCommunity

—or—

If the changing season has you considering a move in your career, visit your library’s website to find Brainfuse JobNow. With Brainfuse JobNow, you can meet with a live online job coach for help searching for your ideal job, creating a new resume, or preparing for your upcoming interview. #jobcoaching #jobinterviewprep #findajob #employment #whatlibrariesdo #BrainfuseCommunity

One of the most recommended tips for resume writing is to have someone review it. You only have a few moments to make an impression and increasingly employers are using software to assist them with processing applications. To help your resume stand out, visit JobNow to get FREE personalized, professional feedback on your resume. #freeresumereview #jobhunting #employment #resume #jobs #whatlibrariesdo #BrainfuseCommunity

Ready to make a splash in the job market? Stand out in the pool of applicants with a sunny resume or cool down your nerves through interview practice by visiting your library’s website to dive into free online job coaching with Brainfuse JobNow. #makeasplash #summerjob #jobapplication #freejobcoaching #whatlibrariesdo #BrainfuseCommunity

—or—

Looking for a summer job or career change? Visit your library’s website and find Brainfuse JobNow to work on your resume, practice interviewing with a live online job coach, or review lessons to give you an edge. #summerjob #jobapplication #freejobcoaching #whatlibrariesdo #BrainfuseCommunity

Unhappy with your job? Looking for a warming change in your career? Visit your library’s website and connect with a live online job coach through Brainfuse JobNow to build a resume or thaw your interviewing skills. #winterjob #jobseeker #employment #whatlibrariesdo #BrainfuseCommunity

—or—

Prepare for the new year by updating your resume, practicing your interviewing skills, and developing your skills. Check out your library’s website now to find Brainfuse JobNow/VetNow and connect with an expert job coach today! #winterjob #jobseeker #employment #whatlibrariesdo #BrainfuseCommunity

Did you know that you can connect with a live online job coach to prepare for your interview? And with your library card, it’s FREE! #jobcoaching #jobinterviewprep #findajob #employment #whatlibrariesdo #BrainfuseCommunity

Social Media Posts for Veterans

Are you a veteran? Do you know a veteran? Using their library card, you can get free live online assistance from veterans to help you discover your VA benefits. Visit [URL]. #SupportOurVeterans #VABenefits #2022Goals #Veteran

Are you a veteran, or do you know a veteran, who is transitioning from military to civilian life? Visit [your library’s website] to find VetNow to connect with a live veteran navigator and get free assistance from a veteran with your VA benefits. You can also get help with job hunting, resumes, interviews, and building your academic skills. #BrainfuseCommunity #librariestransform #GetLibraryCarded #LibraryCardSignUp #Veterans #MilitarytoCivilian

Returning to civilian life can be a big change. Get help with the transition by connecting with an anonymous live veteran navigator. All Brainfuse navigators are veterans.  #Veterans #BrainfuseCommunity #LibrariesTransform #WhatLibrariesdo #VABenefits #MilitaryToCivilian

Anonymously connect with a Live Veteran Benefits Navigator to get help determining your eligible benefits. #vabenefits #veterans #anonymous #whatlibrariesdo #BrainfuseCommunity

As a veteran, there are many benefits to help you and your family buy homes, earn degrees, start careers, stay healthy, and more. It can be difficult to find the help you need. Brainfuse Veteran Navigators are available to help you determine your eligible benefits. Simply visit the [name of library’s] website to get free, anonymous assistance.  #vetnow #veterans #militarytocivilianlife #BrainfuseCommunity #librariestransform #whatlibrariesdo #VAbenefits #buyahome #earnadegree #startyourcareer #stayhealthy

Are you a veteran with new goals for the new year? Visit [name of library’s website] to connect with a veteran benefits navigator, discover local and regional veteran resources, build academic skills, and more. #vetnow #veterans #militarytocivilianlife #BrainfuseCommunity #librariestransform #whatlibrariesdo #resumereview #resumes #findajob #employment #newyearnewgoals

Do you need a few more reasons to love your library? With your library card you can get free help with eligible VA benefits and updating your resume from military to civilian careers.  #vetnow #veterans #militarytocivilianlife #BrainfuseCommunity #librariestransform #whatlibrariesdo #resumereview #resumes #findajob #employment #libraryloversmonth

Social Media Posts for Learners

Rake up the skills you need to succeed to return to school or improve your career. Access a cornucopia of resources and live assistance by visiting your library’s website to find Brainfuse JobNow/VetNow. #adultlearners #buildskills #returntoschool #whatlibrariesdo #BrainfuseCommunity

—or—

Get support developing the skills you need to return to school or improve your career this autumn. Visit your library’s website to find Brainfuse JobNow/VetNow for videos, lessons, and live online support with expert tutors. #adultlearners #buildskills #returntoschool #whatlibrariesdo #BrainfuseCommunity

Be prepared for the new school year by taking practice tests and building your skills. #testprep #practicetests #skillsbuilding #learn #knowmore #whatlibrariesdo #BrainfuseCommunity

Summer is a great time to build your skills. Visit LearnNow to view lessons, use flashcards, and/or watch videos. #BrainfuseCommunity #LibrariesTransform #WhatLibrariesdo #LearnNow #PracticeTests #BuildYourSkills #Veterans #BrainfuseCommunity #LibrariesTransform

Social Media Ads

Running ads on social media can be a very effective way to let your community know about the resources you offer. Brainfuse has created a tool kit to assist you with ad creation.

If you have connected Facebook and Instagram, you will only need to create one ad to run on both platforms. We recommend going to the Facebook ad manager to set up your ad.

Choosing an Ad Objective

There are 3 types of campaign objectives:

  • Awareness – optimized for showing your ad to the largest number of people in your target audience within your budget constraints;
  • Consideration – optimized for a specific action such as link clicks or comments;
  • Conversion – optimize for a very, very specific type of conversion, i.e. sales, newsletter sign-ups, event registration, etc.

While you can use any of these types of objectives, we recommend using one of the following:

  • Awareness > Reach (Show your ad to as many people as possible in your target audience)
  • Consideration > Traffic (Send people from Facebook to any destination you choose, such as your website’s landing page, a blog post, etc.)

Every community is different so you may want to test to determine which works best for you. Additional information about ad objectives can be found on the Facebook Choosing the Right Ad Objective page.

Dynamic Creative

Turn on Dynamic Creative mode. Dynamic creative takes multiple ad components (such as images, videos, text, and calls-to-action) and then combines them in new ways to improve your ad performance. It allows you to automatically create personalized creative variations for each person who views your ad, with results that are scalable.

Setting Your Budget

Facebook makes it very easy for you to reach community members without requiring a large budget. There are 2 types of budgets: daily and lifetime. We recommend using a lifetime budget.

Daily is the average amount you want to spend per day. For example, if you run an ad for $5 per day for 30 days, your total charged will be $150. We recommend starting low (you can have your daily budget be as low as $1) and adjusting as needed.

Lifetime allows you to set your total budget for the given timeframe and Facebook will adjust the daily spend based on the results of the campaign.

Building Your Target Audience

One of the most important things to do when building your ad campaigns is to create your target audience. The best way to specify the audience is to choose “Saved Audience” (even if you have not created an audience yet). You will see a window that allows you to choose the audience demographics for each area that can be targeted. Here are our recommendations for the audience:

  • audience name
    • keep this specific to your campaign, i.e. Brainfuse JobNow, Brainfuse VetNow
  •  location
    • use your city name or zip code
  • age
    • job seekers age range recommendation 18 – 55
    • veterans age range recommendation 25 – 64
  • gender
    • all
  • languages
    • skip – the ads are in English
  • detailed targeting – this is based on which area of the JobNow/VetNow program you are promoting. You will want to review and adjust this as needed based on your community. You cannot copy and paste this list. You may want to start building your detailed targeting based on a few of these keywords and use the built-in suggestion tool on Facebook. Keep an eye on your audience size. There will be notifications if the audience is too narrow or too broad.

Target Audience for VetNow

    • Air force
    • American Women Veterans
    • America’s Navy Reserve
    • Armed forces
    • Army
    • Army National Guard
    • Army Ranger
    • Iraq and Afghanistan Veterans of America
    • Marine
    • Marine Corps Association
    • Marine Corps Times
    • Marines
    • Military Spouse
    • Military Wives
    • Military.com
    • Navy
    • Navy Wife
    • Oorah (Marines)
    • Special forces
    • Special Forces (United States Army)
    • Support Our Veterans
    • U.S. Air Force Academy
    • U.S. Army
    • U.S. Army Reserve
    • U.S. Coast Guard
    • U.S. Military
    • U.S. Navy
    • United States Air Force
    • United States Armed Forces
    • United States Army
    • United States Coast Guard
    • United States Department of the Army
    • United States Department of Veterans Affairs
    • United States Marine Corps Reserve
    • United States Military Academy
    • United States Navy Reserve
    • US Marine
    • Veterans
    • Veterans (US)
    • Veterans’ benefits
    • Veterans Benefits Administration
    • Veterans Day
    • Veterans Health Administration
    • Veterans of Foreign Wars
    • Veterans of Foreign Wars VFW
    • Vietnam Veterans Memorial
    • Vietnam Veterans of America
    • West Point – The U.S. Military Academy
    • Wounded Warrior Project

Target Audience for JobNow

    • Adult education
    • Application for employment
    • Business education
    • Career
    • Career counseling
    • Career development
    • Career management
    • Career portfolio
    • CareerBuilder
    • College
    • Cover letter
    • Currently looking for a job.
    • Curriculum vitae
    • Employment
    • Employment agency
    • Employment Opportunities
    • Employment website
    • Entry-level job
    • Full-time
    • Glassdoor
    • graduate
    • In college
    • In grad school
    • In high school
    • Indeed.com
    • Job
    • Job fair
    • Job hunting
    • Job interview
    • Job satisfaction
    • Job Seekers
    • JobStreet.com
    • LinkedIn
    • Looking for work
    • Monster.com
    • New job
    • Part-time
    • Personal development
    • Professional development
    • Recruitment
    • Résumé
    • searching for job
    • Shift work
    • Some college
    • Some grad school
    • Some high school
    • Student
    • Temporary work
    • Training
    • Training and development
    • Unemployed
    • ZipRecruiter

Placements

Use automatic placements to maximize your budget.

Adding the Creative Elements

After you get the audience and your budget set up, it’s time for adding the creative elements.

  1. First, make sure you have both your Facebook and Instagram selected if you have accounts on both.
  2. Under create ad, choose carousel ad.
  3. Add each of the 6 images for the carousel ad (you can find these below).
  4. For each image, you need to include a headline and website URL.
    • You will want to make sure that the headlines grab the viewer’s attention.
    • suggestions: Free job coaching, Free resume review, Free VA help, etc.
  5. Uncheck “show best performing cards first”.
  6. Primary text – this should not exceed 125 characters. It is ok if you do, but by keeping it at or under 125 characters all the text will show on the ad.
    • Suggestions
      • Use your [name of library] card and get help finding a JobNow!
      • Transitioning to civilian life? Your library can help!

Veteran Focused Carousel Ad

Carousel Ads 1 VetNow
Carousel Ads 2 VetNow
Carousel Ads 3 VetNow
Carousel Ads 4 VetNow
Carousel Ads 5 VetNow
Carousel Ads 6 VetNow

Veteran Focused Ad – single image (various sizes to accommodate locations)

Standard ad size VetNow
Instagram and Facebook Stories Ads VetNow
Facebook Instant Experience Ad VetNow
Facebook Instant Experience Ad Version 2 VetNow
Facebook Right Column & Messenger Ads VetNow
Facebook Single Image Feed & Marketplace Ads VetNow

Job Seeker Focused Carousel Ad

Carousel Ad 1 JobNow
Carousel Ad 2 JobNow
Carousel Ad 3 JobNow
Carousel Ad 5 JobNow
Carousel Ad 5 JobNow
Carousel Ad 6 JobNow

Job Seeker Focused Ad – single image (various sizes to accommodate locations)

Standard ad size JobNow
Instagram and Facebook Stories Ads JobNow
Facebook Instant Experience Ad JobNow
Facebook Instant Experience Ad Version 2 JobNow
Facebook Right Column & Messenger Ads JobNow
Facebook Single Image Feed & Marketplace Ads JobNow

Training Videos

Brainfuse has created short video tutorials for each aspect of JobNow/VetNow so that you can quickly and easily get additional information about available features.

Video: Marketing JobNow/VetNow
Watch the marketing JobNow/VetNow video
Watch the VetNow commercial
Watch the unemployment benefits coaching video

Please note – the layout for the homepage on the JobNow and VetNow videos differs from the CA statewide program. Despite the visual differences, the content is accurate.

Overview video of VetNow
Watch the VetNow overview video
JobNow overview video
View the JobNow overview video.
Watch the resume resources and reviews video
Watch the live veteran navigator and veteran resources video
Watch the career assessment video
Watch the interview resources & coaching video
Watch the SkillSurfer/LearnNow video
Job coaches and resources video
View job coaches and resources video